Hey everyone, welcome back to my blog! I'm here with another post, and today we'll be discussing theories and how they are utilized in filmmaking to analyze, understand, and interpret media texts and their effects on the audience.
Theories help us explore how media messages are created, how they communicate meaning, and how they influence or reflect society. Examples include theories on representation, audience reception, narrative structure, and genre conventions. These theories provide frameworks for critically examining various aspects of media, from production to consumption.
Here are three ways an audience might interpret a media text according to Reception Theory:
Dominant reading: The audience agrees with the creator's message.
Oppositional reading: The audience disagrees and interprets it differently.
Negotiated reading: The audience partially agrees but also has their own interpretation.
According to Agenda Setting Theory, media institutions play a crucial role in shaping public perception by determining which issues are deemed important and how they are portrayed. For example, if the news extensively covers climate change, the public will perceive it as a significant issue.
All of this information is crucial for any film being made or written, including my project. It's valuable to understand what THEORY is and its purpose in analyzing media texts.
According to Agenda Setting Theory, media institutions play a crucial role in shaping public perception by determining which issues are deemed important and how they are portrayed. For example, if the news extensively covers climate change, the public will perceive it as a significant issue.
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