#82 Production: Instagram (Social Media)

    Hey everyone! Today I’m talking about our social media two huge parts of our film campaign. Ethan designed the poster, Madison handled most of the social media posting, and I helped with ideas, writing, and making sure everything matched the tone of The Hollow. Even though we each had different roles, we worked together to make everything feel connected and professional.

    Madison has been the one posting consistently, but I’ve been helping her with ideas and planning what should go up next. Since I’m always working or busy, I don’t always have time to post, but I never fail to help brainstorm and organize the content.

Some of the posts we’ve created include:

    Creating the Instagram page for The Hollow ended up being one of the most fun parts of this whole project, even though I’m not an Instagram person at all. Maddy truly helped out and gave her own input with a couple of blogs she did think of, and made other than just posting some ideas I brainstormed. I barely post on my own account, so making a whole film page felt like a challenge at first. But once we started planning the posts and figuring out the vibe, it actually helped me understand how real films use social media to build hype and make their projects feel alive.

    Our main goal with the Instagram page was to create the same feeling the trailer gives: mystery, tension, and that creepy “someone is watching you” energy. We didn’t want to spoil anything, so the posts had to hint at the story without explaining it. That’s why we focused a lot on the masks, the shadows, and the detectives. The mask especially became the main symbol of the whole project. It hides everything the: the identity, the emotion, the intention, and that instantly makes people curious. Even just posting a close‑up of the mask creates questions in the audience’s head, which is exactly what a psychological thriller should do.

    We also tried to make the page look like a real film promotion account. Madison handled the aesthetic side because she’s good at that, but I came up with about half the post ideas. We used darker colors, grainy filters, and short captions that hinted at danger. We posted character introductions, behind‑the‑scenes photos, and little teasers that matched the tone of the trailer. Even though the posts were simple, they helped build a world around the film. It made the project feel more professional, like something you’d actually see being promoted before a movie release.

    One thing I learned is how much planning goes into social media marketing. You can’t just post random pictures; everything has to match the genre and the mood. For a psychological thriller, that meant keeping things mysterious and not giving away too much. Even the order of the posts mattered because we wanted the page to slowly build up to the reveal of the Hollow Men. The Instagram page basically became an extension of the trailer, adding more clues and atmosphere without spoiling the plot.

    Even though I’m not someone who uses Instagram a lot, I’m proud of how the page turned out. It pushed me out of my comfort zone, and I actually learned how social media can shape the audience’s expectations before they even watch the trailer. It also helped our group work together creatively, because everyone had ideas for what to post and how to make it look good. The final page feels like a real promotional account, and it definitely adds to the overall project.

Our Instagram: